After creating some amazing jewelry, you gave built up your confidence and have decided to start selling your work. However, you soon realize that you lack the sales and business experience. Don’t fret; check out our tips below to give you an idea on how you can improve product and business:
1. Establish Yourself: Are You A Full-Time or Part-Time Jewelry Maker?
This tip may sound off, but it’s crucial to determine your jewelry maker goals. Decide on if you are a full-time jewelry maker or a part-time jewelry maker. By doing this, you can set a budget and have realistic goals business goals in mind.
2. Know Your Target Audience
If you are serious about turning your jewelry making passion into a business, you must know who you want to sell to. Determine if your target audience is interested in colorful beadwork, hammered metals, semi-precious stones, etc.
3. Unleash The Salesman Within You
Here’s the reality: some of use just aren’t salesmen. Unfortunately, for those of us who have a hard time positioning ourselves as salesmen, we have to work a little harder. After all, you can’t sell something if you you can’t communicate well with other people about your product or business. Starting out by selling your beadwork online or asking for networking help through friends and family can be a step in the right direction.
4. Use The Internet and Social Media
: Utilize the internet and social media. The internet is a great place to sell your beadwork without doing any face-to-face selling. eBay and Craigslist are great starts to selling your jewelry, but don’t stop there! Social media is a powerful tool that you can use to your best advantage. Create a Facebook page for your business. Engage with customers on Twitter, and post new items on Instagram. All of these outlets can help generate traffic towards your work.
5. Expand Your Collection
Don’t just stick to one theme in your beadwork, expand your collection! Don’t be afraid to try out new designs. You can learn a lot from video tutorials and jewelry making blogs online.